Mobile online marketing is the most essential term in the Digital Marketing. These days people spending much time using their smartphones. In 2016 google introduced a mobile-first index system, this new indexing system will first look into the mobile version of website to determine the ranking. Websites without a mobile version or a poorly optimized mobile website will drop out even further in search engine results pages (SERPs). But the good news is this Mobile SEO is simple and easy to do yourself tasks.
Mobile SEO nothing than a conventional SEO, is all about creating content and tagging to make it stand out online. Here are some mobile SEO tips to avoid search engine penalities and maintain online visibility.
Using Google My Business for mobile online marketing.
One of the most important and effective mobile online marketing move that business owners can do is sign-up for Google My Business account. It is a free and very simple task, by filling the information to the best of your ability, and add more possible pictures of your business. When people searching for keyword that is related to your business, there is more likely to visible your information first. So, think of using mobile marketing.
Using social media.
According to reports approximately 80% of social media users spend their social media time on smartphones. These social media sites brings a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media online marketing strategy by specific advertising, engage with users, and post prolifically to ensure your brand stands out.
Take advantage of plug-ins for mobile SEO.
If your website uses wordpress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user friendly. One of the popular CMS wordpress offers a large amount plug-ins to optimize images, improve speed and take care of other important mobile SEO tasks. WPtouch is a popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build mobile-friendly website and improve visibilities.
Use keywords for mobile users.
It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by device in Google’s Search Console.
Improve page loading time.
when it comes to mobile SEO, page loading time is most important issue. There are many factors that defines the page loading time. Gzip compression, Image optimization and using google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading mobile webpages.
Emerging Digital Marketing trend changing the whole scenario of marketing. Mobile SEO is essential task in mobile marketing or mobile online marketing for SEO’s.