In these modern days, SEO is an essential Digital Marketing term for all classes of businesses. It is the best way to improve SEO ranking and drive traffic to a website. You may assume that you have done with all the major SEO groundwork such as well structured e commerce website, easily crawlable, all pages are indexed, keyword optimisation, mobile friendly and optimised for speed. Everyone knows those tips already but, e commerce websites a way different, they require a bit more to get ranked and traffic.
Here are Some Simple and 100% Actionable SEO Tips for E Commerce Websites:
1. Write Click Worth Title Tags for E Commerce Website:
For an e commerce website SEO not only for getting better ranking but, you need to entice people to click on your links. There is nothing worse than a boring title tag. A link with a boring title tag may ignore by people, this will be a huge penalty for an e commerce website. So, writing more descriptive, creative and relevant title tags will make get you in the race. For example, a boring title tag would be like “Wi-Fi Routers – *** Online Store,” and a good title tag would be like “Best Dual-Band Wi-FI Routers for Home and Office Use – *** Online Store.”
Most of the Digital Marketing professionals focus on optimising their ads for click through rate so it makes sense to copy their strategy and better to make title tags even more detailed and creative.
2. Write Detailed Product Descriptions:
The most common mistake we often see in e commerce websites is vague and unclear product description. As we know that large content gets better SEO rank so it very helpful to have large product description. Adding more relevant content and detail will result in your product being found for more long-tail keywords. Sometimes writing large content can be challenging, to avoid the this create a comprehensive list of all features, benefits, pros and cons of each product. This will inspire you to write a large content, helps to rank better and drive significant traffic to your e commerce website.
Please don’t stuff a bunch of keywords into your product pages unnecessarily.
3. Take Advantages of Influencer Marketing:
Well, this is an old trick but still works. Approach an influencer or niche website owner and ask them to review your products in exchange for the product.
4. Do Product Comparison in E Commerce Website:
Product comparison posts are another great way to drive significant and moderate users purchase intention, this can be lead to genuine sales. Often these haven’t been optimised well for so you can easily rank on the first page. Basically, these comparison posts revolve around two or more similar products and competing brands, this will work best if you are selling products of both the brands. You can create a comparison article for a product with other similar products by simply using “vs (Versus)” between the two products. Also, Google autocomplete provides further suggestions when the user types a product name in the search box for that you have created a comparison article.
5. Review New Arrival Products:
This is an excellent way get free traffic. Always be competent to review all that new arrival products in the market. If you get in early enough then your competitors, it is a great way to leverage content for shares and get links. Ask your suppliers for if there is any new product to make an entry in the market and ask to get a demo before it’s release. Also, find influencers in Buzzsumo and ask them to promote and share links to your product.
6. Write Buyers Guide Articles:
In buyer’s guide, the large content naturally includes a bunch of semantically related long-tail keywords itself. With the RankBrain Algorithm, Google has given more importance to these semantically related long-tail keywords as a bigger ranking factor.
7. Add Buy Online To Post Title Tags:
If you are running an e commerce store. While writing an article or review about your products, you should add the term “Buy Online” to the product title tags.
- It will drive more qualified traffic to your e commerce website.
- Those users search for “xyz product online,” it is pretty sure that they have high purchase intention.
8. Promote Your Products Via Social Shares, Influencers and Easy Links:
Who doesn’t like a great promotion? So, leverage this trait for social shares and links. Even your product has a great competition, huge discount or even a give away this can be a great way to get links and social shares. The key is to make the offer more enticing. Once you have done with creating an offer, then reach out the influencers, Facebook groups, and community forums for promotion.
9. Use Schema Markup for E Commerce Websites:
This tip will get you on top of your competitors. Using schema markup you can add reviews to each product page so you can get more traffic from the same rankings. If you are done perfectly with schema markup, you will get your best rank in SERP’s.