The next time when you want to try a McDonald’s item in India, ask for “Masala Dosa Brioche” or Masala Scrambled Eggs”.
They are the new products launched by McDonald’s in India.
The company is rolling out a new breakfast menu in India, featuring a “Masala Dosa Brioche” and “Masala Scrambled Eggs” alongside more familiar fare such as waffles, hotcakes and hash browns, according to a CNN Money report.
No two are the same; pick from endless choices on the #AllDayBreakfast menu.
McDonald’s All Day Breakfast Menu varies by location. pic.twitter.com/6U0HE6oIqa
– McDonald’s (@McDonalds) January 3, 2017
In other words, a burger laden with a grilled veg patty topped with molaga podi (chilli powder) sauce, a flavour popular in Tamil Nadu, and anda bhurji (scrambled eggs served on a bun).
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The expanded menu will roll out across 44 restaurants, starting with Mumbai from Jan. 13.
Items on the McBreakfast menu will cost anywhere between 30 rupees (1.61 Dirham approx) for a hash brown and 213 rupees (11.49 Dirham approx) for a meal.
McDonald’s will now also serve breakfast through McDelivery and takeaway kiosks. The menu will gradually be introduced pan-India.
“Breakfast convenience on the go will increase as more people enter the segment. As a western quick service restaurant, we are going to grow the Indian breakfast market dramatically,” Amit Jatia, vice-chairman of Westlife Development, which runs over 240 McDonald’s restaurants across west and south India told The Economic Times.
McDonald’s, which first introduced Indians to its burgers two decades ago, launched its breakfast menu in India back in 2010. Six years later, the fast-food chain is smelling a big business opportunity.
“Masala Dosa Burger” trended on Twitter but many people reacted negatively to the new product.